CENTRE OF DIGITAL ECOSYSTEMS (CODE)

QUYNH-NGUYEN

Hi! I’m Quỳnh [kwɪŋ] ツ
from ■ Vietnam, now based in ■ Narrm/Melbourne. I’m a recent Master of Communication Design graduate from ■ RMIT, with a background in ■ Interior Design. My interests lie in branding and illustration, specializing in ■ Visual Identity and ■ Spatial Storytelling.

CENTRE OF DIGITAL ECOSYSTEMS (CODE)

Identity Design

In 2024, RMIT launched CODE (Centre of Digital Ecosystems) to collaborate with industry, community, and policy partners in revolutionizing complex systems. The project emerged from the challenge of translating highly technical, multi-disciplinary systems thinking into an approachable, engaging visual language that resonates with both academic and creative communities.

Since the brand bridges sustainability and technology, the visual identity references native Australian gumnuts to symbolize growth, while its circular form mimics a camera lens to represent digital storytelling and innovation.

Backed by a natural yet digitally fluent color palette, the identity pairs the playful, gaming-inspired typeface Utendo with the technical, monospace Cascadia Code. This typographic hierarchy, supported by a cohesive icon and application system, reflects CODE’s unique intersection of creative digital media, game design, and technical expertise, ultimately transforming complex institutional strategy into a clear, connected, and contemporary brand experience.

■ Supervised by Michael Bojkowski ■ Illustrator | Photoshop
■ 2024 ■ University Project

You made it to the bottom! 5★ for you.

MELBOURNE |