PINCHGUT OPERA

QUYNH-NGUYEN

Hi! I’m Quỳnh [kwɪŋ] ツ
from ■ Vietnam, now based in ■ Narrm/Melbourne. I’m a recent Master of Communication Design graduate from ■ RMIT, with a background in ■ Interior Design. My interests lie in branding and illustration, specializing in ■ Visual Identity and ■ Spatial Storytelling.

Branding | Advertising

Pinchgut Opera, a Sydney-based Baroque opera company, faces a key challenge: attracting new audiences while retaining its loyal patrons to ensure long-term sustainability. To remain relevant, the company must modernise its branding, strengthen digital engagement, and rethink audience outreach, while preserving its artistic integrity. This project explores how strategic design can revitalise the company by bridging the gap between historical artistry and contemporary audience expectations.

The re-brand uses collage imagery made from classical paintings paired with bold sans-serif typography to balance tradition and modernity. These reimagined visuals introduce a playful, accessible tone while preserving the company’s classical roots. The identity features vibrant colours, expressive layouts, and sticker-like text shapes to create a dynamic and contemporary aesthetic.

This approach builds on Pinchgut Opera’s existing visual language, offering continuity for current audiences and new appeal for younger ones. The collage style is flexible in tone, ranging from humorous to serious, depending on the production, combining classical art with modern elements to create unexpected, engaging visuals.

■ With Kiki Yu & Yiben’s Design ■ Supervised by Ziga Testen
■ Illustrator | Photoshop ■ 2025 ■ University Project

You made it to the bottom! 5★ for you.

MELBOURNE |