THE BITE SITE

QUYNH-NGUYEN

Hi! I’m Quỳnh [kwɪŋ] ツ
from ■ Vietnam, now based in ■ Narrm/Melbourne. I’m a recent Master of Communication Design graduate from ■ RMIT, with a background in ■ Interior Design. My interests lie in branding and illustration, specializing in ■ Visual Identity and ■ Spatial Storytelling.

Identity Design

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The Bite Site is a brand identity created for RMIT University’s student-run food co-op. At its foundation is a belief that branding is not about controlling everything, but about building trust and community together with peers. This principle shaped an identity that is intentionally friendly, unpolished, and low-fidelity that prioritises authenticity, inclusivity, and approachability over polish or perfection.

The brand reflects the co-op’s student-first ethos: a space run by students, for students. It embodies reliability, continuity, and care, offering more than just affordable, nutritious food. The Bite Site provides a safe and welcoming environment where food insecurity can be addressed without stigma, fostering solidarity and breaking down cultural taboos around food need.

Tone of voice reinforces this positioning: peer-to-peer, casual, conversational, and transparent. Messaging focuses on accessibility, affordability, and community ownership, ensuring the co-op feels approachable and co-created rather than hierarchical.

Through this identity, The Bite Site becomes more than a service, it is a dependable campus presence and a platform for collective care, student involvement, and resilience, rooted in trust and shared ownership.

■ With Joy, Nichola Audrey, hoyinshe, dennis & rosie.in.thought
■ Supervised by Dr. Michael (Miek) Dunbar
■ Figma | Photoshop ■ 2025 ■ University Project

You made it to the bottom! 5★ for you.

MELBOURNE |